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Photo of Sierra group employee.

Excellence in Service: The Sierra Way

At Sierra, we are dedicated to delivering unparalleled roofing services, nurturing the community that supports us.

Photo of Sierra group employee.
Photo of Sierra group employee.

Our Story

The Sierra Group story begins in Jonesboro, Arkansas. Starting in 2017 behind our garage with just a 1993 Chevrolet Dump Truck, we've grown significantly since our humble beginnings.

Our first employee joined us in 2019, marking the start of our journey towards expansion. By focusing on customer service, we rapidly evolved, moving into an 11,000 sq/ft showroom office by 2020.

This growth enabled us to undertake high-profile projects. In 2022, we transitioned to our current 35,000 sq/ft headquarters, now home to 25 dedicated full-time employees.

Group photo of Sierra Group team.

Your Satisfaction is Our Top Priority

Cutting corners is not in our playbook. We approach every project with thoroughness and commitment, from start to finish, ensuring your needs are met without excuses or shortcuts.


Our safety is your safety - with highly trained workers, we guarantee safe, dependable roofing.


We deliver timely and efficient roofing services to minimize disruption and maximize results.

Customer Satisfaction

100% Focused on your satisfaction. If we haven’t exceeded your expectations, we’ve failed! 

Sierra’s Core Values


We honor our commitments to you and take ownership of our actions, ensuring accountability in delivering results. We prioritize reliability and care in our work and strive to fulfill our duties to your utmost satisfaction.

We embrace new ideas and continuously evolve, adapting to changes and new technologies to enhance our services for you. We value learning and improvement and are committed to being better each day, ensuring you receive the most advanced and effective roofing solutions.

Our team of trained professionals excels in roofing craftsmanship, committed to performing each job correctly and upholding high quality standards. We place a strong emphasis on kindness, ensuring every interaction with our customers and colleagues is friendly, generous, and considerate.

We like to have fun! Our team maintains a positive attitude in our work, serving others with joy and a solution-focused mindset. We embrace challenges as growth opportunities and express gratitude towards our employees, customers, community, and business partners.

Meet the Team

Here are the men and women who make our business run like a well-oiled machine.

Marcos Sierra, Founder & Ceo
Victoria, Head Personnel of Human Resources
Yolando, Head of Operations
Marcos Sierra, Founder & Ceo

Marcos Sierra

Founder & CEO

Marcos, the founder and owner of Sierra Group Roofing and Solar, transitioned from a nine-year career in property management to entrepreneurship. Embracing risk and overcoming financial challenges, he established the company to build a self-sufficient life for his family. His hard work and dedication have led to significant achievements, yet he believes this is just the beginning of his journey with Sierra Group.

Victoria, Head Personnel of Human Resources
Co-owner & Accountant


Head Personnel of Human Resources

Former nurse Victoria took a bold step in 2016, transitioning from healthcare to co-managing Sierra Group Roofing and Solar with her husband. Without prior business or roofing experience, she quickly adapted, learning the industry intricacies. Today, Victoria excels as the co-owner, managing accounting and human resources, showcasing her growth and adaptability in our company.

Yolando, Head of Operations


Head of Operations

Yolanda, the Head of Operations at Sierra Group for three years, transitioned from waiting tables to managing six roofing teams. Without prior experience in roofing, she quickly mastered the field, becoming proficient in its various aspects. She values the opportunity to lead at Sierra Group and appreciates the autonomy and satisfaction that come with being her own boss.

Giving Back to NE Arkansas

We deeply appreciate our community's support and show our thanks through meaningful actions. That's why we proudly host two or more roof giveaways annually!

Our Promise to Every Customer

We promise to uphold reliability and care in our work, ensuring your experience with us is positive and fulfilling.

Your trust is our priority, and we aim to strengthen it through dedicated service and community involvement.

Let's See How We can Help

Drop a message with your roofing needs, and our expert team will quickly reach out to discuss solutions.

Start Here